The Complete Guide to Setting Up Online
When launching a company online, many businesses overlook aspects of the transfer simply because they aren’t fully aware of the environment they are becoming involved in. As standard, most businesses know that owning a domain name and applying a website design are crucial to an online venture, but other necessities like hosting, functionality and SEO can come as quite a shock.
The Zebra Group are an IT solutions company made up of a number of departments dedicated to fulfilling your IT and online needs. As a company, Zebra can guide and help you through every stage of the online process, from hosting your website in their purpose-built datacentre, to promoting your website across the web using search engine optimisation and social media marketing techniques. You can enter the Zebra Group at any stage in your online cycle, and this piece will attempt to explain those points.
When considering setting up online, the first port of call is to purchase one or multiple domain names surrounding your brand, products, and services. Domaincheck is Zebra’s leading domain name registration and website hosting organisation, and was the first of its kind in the North East region. Using their domain name generator, you are given options for available suffixes or ‘top level domains’ that match your search term, with flexible registration periods.
At the very core of The Zebra Group lives ZebraHosts, and the technical team that ensure all of your company’s mission critical data is kept safe and secure in their Newcastle based datacentre. Storing your server offsite enables security and management away from your day-to-day office environment, using cloud technology and colocation services. As a ZebraHosts customer, you could benefit from 24hour IT support and a wealth of expertise frequently hailed by others in the area.
So once your domain name and hosting package has been purchased, you can start to think about what it is you want your website to actually do. Will your customers need to purchase your products from the website? Or are you looking to develop some sort of price comparison solution? You could be a travel agent, looking for the facility to make bookings online, or, like most people, simply be looking for a basic website to display important information about your company. Zebra Web Design creates and develops attractive, functional websites for a whole host of different clients. From 3 page mini websites to fully customisable content management systems, Zebra Web Design can develop a solution that meets your requirements and budget.
So you end up with a fully functional website, hosted on a relevant domain name and appropriate hosting package, and you could be forgiven for thinking that you were ready to start selling online. Unfortunately, the internet works in such a way that in order to be visible in search engines like Google, Yahoo and Bing, you have to put a bit of work in first!
The first step in getting recognised on the web is by submitting your website to the engines. Our online reputation management organisation Domaincheck SEO can advise and guide you into taking this necessary plunge into cyberspace. As well as analysing your hidden onsite information (meta data), Domaincheck SEO can develop an external search engine optimisation campaign to help you gain a footing in the search engines. By researching keywords that potential customers may use to find your services, the team can build an effective campaign to raise you profile and overtake your competitors in the search rankings. Domaincheck SEO can also help you manage and engage with potential customers via social media networks.